leader . innovator . strategist . connector
successful, tech-savvy leader with a proven, consistent track record of leading high performance merchandising teams to deliver best-in-class, quality product and experiential retail environments
extensive and diverse experience from big-box mass retail to specialty store; outlet to full retail ; souvenirs to fashion collaborations. proficient leader with exceptional financial, creative, communication, presentation and team-building skills. specialties include:
leadership financial, team, customer and consumer;
operational excellence business results, team engagement and guest satisfaction
creating brand experiences innovative, high-energy and meaningful
effective communication all types and levels — board room to stock room
product development experiences, soft and hard lines; all Levels - luxury to souvenir; designer collaborations
retail planning business, financial, category, location and strategic
visual merchandising experience and fixture design, visual planning and flawless execution
experience design
hello form, meet function
dream it
take your guests on a journey
be strategic designed with purpose
be unmistakable familiar yet surprising, iconic, best-in-class
be story tellers thought provoking, holistic brand experiences
be approachable shared lifestyle, aspirational, cross-generational, mainstream but NOT common
incite emotion
articulate it
people are looking not just for products, but for holistic brand experiences. give spaces and products meaning through:
brand stories history, inspiration, meaning
product stories designer bio, design process, unique materials
retail stories “spring break”, “globetrotter”, “birthday celebration”
brand experiences places, people, cultures
immersive moments
feel it
connect to your guest
structure lack of clutter, key-item in-stocks, adjacencies, way-finding & logical traffic flow
clarity what do we sell? how do we sell it?
control give people control over experience (drive Length-of-stay & satisfaction)
trust give people something meaningful & edit the rest
meaning speak to dreams & aspirations through design
communality people express their identity through brands
connect people
leadership
make key internal/external stakeholders a partner In your business to strengthen engagement
equip and empower people to do the right thing for the business –provide the information, training and vision then let people do their jobs
courage do what is right for the business, even at the risk of failure or under the brunt of relentless criticism
passion be a true Ambassador for the Company. Act as an owner of the business
vision develop and effectively articulate your vision for our future to inspire and engage your partners and establish a sense of purpose
marketing
earn equal share of guest conversations -- pre-arrival, in-store and post-visit
capture drive qualified traffic to retail stores
convert nobody leaves the store without a bag in-hand
education

2005-2018

1995 to 2005

1988-1990, 1992-1993

2018 to 2021

2018 to 2021

2018 to 2021

1988-1992 bs business management

1995-1998 mba

present -- digital marketing certification

1993-1995

2021-2022
get people excited about retail
get people excited about retail