leader . innovator . strategist . connector

successful, tech-savvy leader with a proven, consistent track record of leading high performance merchandising teams to deliver best-in-class, quality product and experiential retail environments

extensive and diverse experience from big-box mass retail to specialty store; outlet to full retail ; souvenirs to fashion collaborations. proficient leader with exceptional financial, creative, communication, presentation and team-building skills. specialties include:

leadership financial, team, customer and consumer;

operational excellence business results, team engagement and guest satisfaction

creating brand experiences innovative, high-energy and meaningful

effective communication all types and levels — board room to stock room

product development experiences, soft and hard lines; all Levels - luxury to souvenir; designer collaborations

retail planning business, financial, category, location and strategic

visual merchandising experience and fixture design, visual planning and flawless execution

experience design

 
Hello Form, Meet Function

hello form, meet function

dream it

take your guests on a journey

be strategic  designed with purpose

be unmistakable  familiar yet surprising, iconic, best-in-class

be story tellers  thought provoking, holistic brand experiences

be approachable   shared lifestyle, aspirational, cross-generational, mainstream but NOT common

Incite Emotion

incite emotion

articulate it

people are looking not just for products, but for holistic brand experiences. give spaces and products meaning through:

brand stories history, inspiration, meaning

product stories designer bio, design process, unique materials

retail stories “spring break”, “globetrotter”, “birthday celebration”

brand experiences    places, people, cultures

Immersive Moments

immersive moments

feel it

connect to your guest

structure  lack of clutter, key-item in-stocks, adjacencies, way-finding & logical traffic flow

clarity  what do we sell?   how do we sell it?

control  give people control over experience (drive Length-of-stay & satisfaction)

trust  give people something meaningful & edit the rest

meaning  speak to dreams & aspirations through design

communality people express their identity through brands

connect people

 
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leadership

make key internal/external stakeholders a partner In your business to strengthen engagement

equip and empower people to do the right thing for the business –provide the information, training and vision then let people do their jobs

courage do what is right for the business, even at the risk of failure or under the brunt of relentless criticism

passion be a true Ambassador for the Company. Act as an owner of the business

vision develop and effectively articulate your vision for our future to inspire and engage your partners and establish a sense of purpose

 
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marketing

earn equal share of guest conversations -- pre-arrival, in-store and post-visit

capture  drive qualified traffic to retail stores

convert   nobody leaves the store without a bag in-hand

 education

get people excited about retail

get people excited about retail