earn it recruit and retain

retail marketing and communications is a critical success factor from both brand and financial perspectives. developing and executing IMC strategies and activations to drive traffic to the stores (capture) and sales in-store (conversion) in collaboration with external partners/agencies, store teams and internal departments is an exercise in both art and science.    a deep understanding of your guest and consumer shopping behavior is a must — everything communicates, know your audience and tailor your message accordingly.

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